Relationship Quotient

Build stronger relationships with your customers


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89% of senior executives say relationships have a significant impact on business results. Yet, only 24% of them say they use a formal and consistent process to build business relationships.

While everyone inherently knows that better relationships lead to better results, most of us don’t do anything about it. Many sales professionals treat business relationships as things that just happen on their own.

The truth is, sellers who master business relationship skills improve overall performance and customer loyalty.

Relationship Quotient (RQ) from SPARXiQ teaches actionable, practical approaches that strengthen your entire portfolio of business relationships and make you truly competitor-proof.

Relationship Quotient Program Features

Expert Insights

RQ is the result of a collaboration with Ed Wallace, best-selling author and business relationship expert.

Binge-Worthy Video

SPARXiQ's engaging video programs deliver episodic educational content that is unlike any training you've seen.

Learning Support

RQ programs provide a full learning experience which includes quiz questions, workbooks, and leader guides.

Relationship Quotient is available as one of two programs. Each can be taken on their own, or they can be taken together for the most impactful program.

  • Relationship Quotient 1.0
  • Relationship Quotient 2.0

Relationship Quotient 1.0
Business Relationship Fundamentals

Learn the fundamentals needed to develop a modern, value-delivering business relationship. Relationship Quotient 1.0 features 7 episodes for a total runtime of 2 hours and teaches actionable approaches to help you grow business relationships:

  • Learn the importance of Worthy Intent
  • Demonstrate Credibility, Integrity, and Authenticity (CIA) to effectively build trust 
  • Effectively uncover the other party’s Goals, Passions and Struggles (Relational GPS®)
  • Use the Value Model to understand buyer decision making
  • Recognize Affirming Behavior from your relationships

Relationship Quotient 2.0
Elevating Business Relationships

Strategically apply RQ concepts to your portfolio of business relationships in Relationship Quotient 2.0. The 9 episodes in RQ 2.0 (3 hours total) teach you how to determine which relationships are most critical to helping you achieve your goals and the playbook for elevating them.

  • Evaluate business relationships to identify the most valuable growth opportunities
  • Implement strategies for developing each individual relationship
  • Understand how to successfully move up the Relational Ladder®
  • Apply the Profit Equation to maximize the value you deliver to relationships

Packages & Pricing

Relationship Quotient video training programs are available on-demand directly from SPARXiQ with a mobile-friendly player and full manager functionality. For enterprise customers, contact us to learn how you can deploy RQ on your existing learning management system.

Relationship Quotient 1.0

$99 / user
  • Business relationship fundamentals
  • 7 episodes (2 hours) of Hollywood-quality video
  • Quiz questions
  • Manager progress and completion tracking
  • Leader guide with discussion points

Relationship Quotient 2.0

$129 / user
  • Elevating business relationships
  • 9 episodes (3 hours) of Hollywood-quality video
  • Quiz questions and interactive digital workbook
  • Manager progress and completion tracking
  • Leader guide with discussion points

Ready to get started? Or would you like to learn more?

Connect with the SPARXiQ team to answer questions, schedule a demo, or request a quote.

Watch a Free Episode

Check out the first episode of RQ1.0 to explore the foundational principles to building a strong business relationship.


Episode 1: Intro to RQ1

The Relationship Quotient instructors, Marc and Bianca, introduce the course and the importance of focusing on relationships in business before discussing how much additional value people can add to by intentionally focusing on developing business relationships instead of just letting them happen on their own. An opening scenario demonstrates what happens when someone is too focused on themselves and not the other party’s interests. Then, the instructors discuss the importance of asking questions to discover how you can deliver value in relationships.

Relational GPS® and Relational Ladder®, RQ are registered trademarks of The Relational Capital Group in the United States and/or other countries. All rights reserved.

Want to Learn More?

Complete the form on the right and we'll contact you to answer any questions and get your team on the path to building competitor-proof relationships.